Tuesday, 11 December 2012

PR Info: Matrix presents the New Biolage Colorcarethérapie Range



Protect color’s vibrancy with Biolage’s latest innovation in hair care

for color-treated hair


Orchids never seem to fade. Why should hair color? 
 
MATRIX, the fastest growing professional brand from the L’Oreal Professional Products Division, presents the complete hair care solution for color-treated hair with the all New Biolage Colorcarethérapie range. 


Orchids have an extraordinary color brilliance that never seems to fade thanks to the built-in protection of Flavonoids, known to serve as UV shields. Inspired by Orchids that maintain their full dimension of color during their bloom, MATRIX has created the new Colorcaretherapie range with professional low-pH formulas, enriched with Orchid extract + UV Filter ComplexTM, that helps preserve and protect the Radiance of color-treated hair!


The Biolage Colorcarethérapie Care Cycle begins in the Salon with a professional service called the ‘Color Bloom Service’ and is maintained at-home with daily home-care, the Biolage Colorcarethérapie Shampoo and Conditioner.


The Matrix Biolage Colorcarethérapie range includes:


Matrix Biolage Color Care Shampoo- with low pH for color-treated hair, gently cleanses and moisturizes to help protect lasting color vibrancy while leaving hair ultra-soft and shiny. Paraben-Free. Available only in matrix salons. 


Matrix Biolage Color Care Conditioner- with low pH for color-treated hair, moisturizes to reveal color’s radiance while leaving hair ultra-soft and detangled. Paraben-Free. Available only in matrix salons.


Matrix Biolage Color Bloom Masque- wraps hair strands in 360 degrees conditioning. Silkens without silicones, shines without buildup. Formula with a UV filter helps protect and preserve color’s radiance while sealing the cuticle with a low-pH formula. Paraben-Free. Available only in matrix salons.



NEW In-Salon Color Bloom Service


  • Keep your brilliant color blooming with the new Color Bloom Service that  enhances vibrancy and softness of color-treated hair with orchid extract & UV Filter ComplexTM
  • This salon exclusive service features the Colorcaretherapie Color Bloom Masque and Colorcaretherapie Cera Vital Repair that helps protect your hair color’s vibrancy
  • This is a professional service, and is available only in MATRIX salons
  • Recommended once every 2 weeks.
  • In order to maintain the effects of the in-salon service at home and maintain the vibrancy of your salon colored hair, don’t forget to take home the Biolage Color Care Shampoo and Biolage Color Care Conditioner. Biolage Colorcaretherapie, helps your Salon colored hair remain fresh and radiant and is a must for anyone Coloring their hair!


Protect hair color’s richness and vibrancy, nature’s way with the New Matrix Biolage Colorcarethérapie range!



Price:


200ml shampoo Rs. 195 , 400ml shampoo Rs. 355

98g conditioner Rs. 160, 196g conditioner Rs. 295


Availability:

To locate your nearest MATRIX salon for a Biolage in-salon services or home-care 
Call Toll Free 1800-22-4247, email: matrixhelpline@in.loreal.com
SMS MATRIX <Name> <Query> to 575755 {Charges upto Rs. 3 per SMS}
For more information on Matrix visit: www.matrix-india.in


About MATRIX


Matrix, part of L’Oreal’s Professional Products Division, is the No. 1 professional hair color and hair care company in the US reaching out to over 275,000 salons across the globe. Matrix was founded in 1980 by Arnie Miller, an American hairdresser, with a vision to revolutionalize the salon industry and empower the hairdresser to Dream, Dare and Succeed.


Matrix offers an extensive portfolio of innovative, high quality products to cover every salon need across all categories – haircare, haircolor, styling and texture. All formulae feature advanced smart technology to deliver expert professional results and simplified solutions.


The Matrix product portfolio in India includes Socolor.beauty, Wonder.Brown and now Wonder.Black haircolor ranges, including special hi-lift shades for naturally dark Indian hair. The Biolage and Opti.care  hair care range offers professional, in-salon hair treatments as well as home-use products. All Biolage products are developed using natural ingredients and the latest technology. Opti.Straight and Opti.Smooth hair straightening ranges provide two services - a quick, accessible straightening and a premium, luxury re-bonding service. Matrix also has a smart range of styling products Design Pulse.


Matrix products are distributed exclusively through Matrix Salons across India. 



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