Wednesday, 9 January 2013

PR Info: L'Oreal Professionnel INOA Color Care Range

Take care of those glamorous colored tresses with "L’OREAL PROFESSIONNEL’s INOA COLOR CARE RANGE"


L'Oréal Professionnel, the pioneer of professional haircare technology, always aspires to deliver products best suited to your requirements. Thanks to extensive research and collaborations with hair experts you can trust, L'Oréal Professionnel is arguably the most trusted salon brand today.

In 2010, we ushered in a new era in hair color technology by launching INOA, the revolutionary ammonia-free, odor-free hair color. And now, we bring to you the INOA Color Care Range to protect and maintain the intensity and shine of your colored tresses!

The INOA Color Care Range is an at-home follow-up treatment recommended by leading hairstylists, entirely dedicated to maintain your hair color and protect your hair from damage. It protects the natural lipids of your hair, making them look alive and vibrant.

The following color care products are integrated into the INOA hair color service:

INOA Color Care Shampoo-

The INOA Color Care Shampoo, a protective cream shampoo for INOA color treated hair, is a perfect blend of Argan oil and Green tea extracts.  It is a totally sulfate-free, gentle cleansing base that replenishes your lipids and protects the outer layer of you INOA colored hair. During application the shampoo transforms itself into rich creamy lather giving an unprecedented sensory experience.

INOA Color Care Masque-
 The INOA Color Care Masque is a rinse-out, on-surface protective conditioning masque for INOA color treated hair. It intensely nourishes your hair and protects the color making it last long. The masque will leave your hair silky and hydrated, with an unprecedented radiant shine.

So gear up for an ultimate sensorial experience for your INOA colored hair, not only in-salon but also at home with the INOA Color Care Range, tailor-made for your hair!

About L'Oréal Professionnel:

L'Oréal Professionnel is the partner brand of the world's leading hairdressers, providing new business and creative development opportunities through cutting edge products, advanced education and access to a world-wide network of the greatest hairdressers.

With products & services that combine L'Oréal Laboratories' expertise and safety, with an in-depth understanding of hairdressing techniques and fashion trends, the brand provides inspiration to hairdressers across the world to create international hair fashion trends, in keeping with its motto "Dream. Excel. Succeed… Together".

In India since 1997, L'Oréal Professionnel has been partnering the Indian hairstylists' fraternity, to pioneer the development of the hairdressing industry, as a whole. Available in the salons of the world's greatest hairstylists, L'Oréal Professional's comprehensive international range created exclusively for in-salon usage and retail via salons - across Color, Texture, Care and Styling products – includes specific references that have been tailor-made to meet the ever-evolving needs of the Indian consumer.


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